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Small Business Social Media

As the social media manager for my client, Erin Kummer, I planned content calendars, created graphics,  wrote copy, and executed campaigns for several of their small businesses. Each of the businesses had their own unique audience, which required careful planning and execution of design.

My Role

Social Media Manager

Graphic design, social media management, copywriter


Erin Kummer (InLine K9's, KW SportsXpress, Pure Sports Social Club)


Ongoing (June 2017 - June 2018)

Tools & Programs

  • Canva

  • Hootsuite (Facebook, Instagram)

  • Stock photography sites (Unsplash, Pexels)


InLine K9's

InLine K9's is a professional dog walking and training business run in the Kitchener-Waterloo community. In my role, I created graphics and copy to advertise the services and training classes on various social media channels. Additionally, I organized contests and weekly campaigns to encourage client engagement.

KW SportsXpress

SportsXpress is a community sports network that publishes local magazines in both the print and digital medium. As the social media manager, I advertised the publication of new issues, highlighted articles, and created campaigns in an effort to increase readership and interaction.

Pure Sports Social Club

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A multi-sports club in Kitchener-Waterloo with co-ed leagues and tournaments, including beach volleyball, court volleyball, dodgeball, and basketball. In my role as social media manager, I created graphics, scheduled posts, and organized contests.

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